Two weeks ago, I tried a social experiment. I attempted to brand myself as a fitness expert. I’m 40 years old (maybe 41 but who’s counting), I can’t run worth anything and I would not be considered athletic by any stretch of the imagination. Regardless, I wanted to try my hand at building a brand and using only organic ways to do it.
In the corporate world, I was never truly trained in social media. I mean, I went to social media conferences, I attended a certification class at U of I (I’m certified in digital marketing) and read countless articles on the importance of brand building in the social environment.
When I went off on my own, I sold social media as a skill but did I really know what I was doing? I kept up on the social changes but honestly, I didn’t have a clue. I posted on FB daily like any social gal should do but my impressions sucked. Even when I linked the social content across multiple platforms. I would have 500 followers on a page and get like 30 impressions – blah.
Thankfully I had a friend who spent countless hours with me showing me the importance of linking, building unique content, introducing me to new platforms and convincing me to lose all inhibition and go “all out” – (which later included publicly pole dancing but you can only find that on my social platforms – take a peak).
I set up a Tumblr blog on edanjoygelt.combegan visiting studios and writing opinions on each visit. Because the content was unique, it was already a win. But once it was posted on Tumblr – then what? It was going nowhere unless someone knew it existed.
I then curated the content through Scoop.it to social platforms I had set up, which gave me a little more power but still, nothing to write home about.
The biggest key was Facebook – I started a Joy of Fitness page https://www.facebook.com/edanjoyfitness/, then I tagged everything with my name #fitnessmom #joyoffitness and then also with my name Edan Gelt and Edan Joy Gelt (so it would share across my personal content as well).
I invited everyone I knew, I added friends and asked them to do the same. This exercise landed me 200+ followers. Pressure was on!
I started a twitter page, a google plus page and more and began curating my original content on tumblr, sweeping it up through scoop.it to and sharing it across the platforms. I’m still struggling with tagging on scoop.it so I some times just post direct for my own unique content.
The fitness locations I would write about would also share my facebook page posts – and why wouldn’t they, it promotes the studios too. The result – the Facebook fitness posts and reviews would sometimes get up to 1700 views! But wait – I only had 200 followers, how could this be?
This is how organic social works. The content was unique, the sharing told FB it was interesting and the engagement confirmed it with some sort of top secret FB algorithm. This shows up organically in people’s feed without paying for ads.
I’m still learning and I’m only on my 11th post but I thought I would share my first ever social experiment. Stay tuned for more!
By: Edan Gelt CMD MBA
Originally posted on http://edangelt.com/post/157502587301/social-media-training-101