Welcome to the market Lock & Roll Organizer!

Edan Gelt

One of the greatest joys about my role as a Marketing Consultant is that I get to work on several projects and see amazing ideas bloom from concept to rollout.

The latest project is Lock & Roll Organizer. The idea was born sometime before 2012 in Mark Tavolino’s garage. A builder by trade and an organization guru by nature, Mark built a unique organization system for gardening tools, golfing gear and his kid’s toys. The organizer is similar to a Lego system that locks together without tools and can be configured and customized based on consumer needs. A video about the project can be seen here https://vimeo.com/207562365.

I was invited to join Lock & Roll Organizer’s brainstorming team in 2012. At that stage, Mark had a wooden prototype and was raising funds, while determining how to position the product in the marketplace. The first thing I admired about Mark was his candor and his ability to recognize what he could and could not do. He was good at surrounding himself with experts in their field and stood firm in his belief in the product’s success, his ability to bring it to market and delivering a quality American-made product worldwide.

Marketing Consultant Edan Gelt

Fast forward to 2017 and Mark has produced several plastic prototypes, developed marketing and packaging, raised funds and is having the product tooled. He is now in the process of negotiating with distributors and retailers. The Lock & Roll Organizer will hit the market in August this year.

I attended the Hardware Show with Lock & Roll Organizer this past week and am excited to see Mark’s dream become a reality. Bed Bath & Beyond, The Container Store, Amazon and Ace all showed interest in the product and will be following up in the next few weeks.

Look for Lock & Roll Organizer in stores near you or visit their website to pre-order at www.lockandrollorganizer.com.

By: Edan Gelt
Marketing Strategist

Originally published at www.edangelt.com.

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