Feel the Fear and Do it Anyway

“Miracles are just a shift in perception from fear to love.”, Marianne Williamson

Five years ago, my 4-year-old daughter was diagnosed with Leukemia. At the time, I was working full time and running a side business, while my husband and I also managed property and he worked full time. We had a lot going on and the diagnosis was like being hit by a freight train.

I remember the fear in the hospital as we sat up all night, discussing what the long-term prognosis could be and what our lives as a family would look like. I had all these balls in the air and for the first time, I was okay if all my projects crashed around me; everyone would understand – my baby had cancer.

Day two, or maybe it was day three of our hospital stay; my husband and I sat whispering over our daughter. I’m not even sure what we were saying but she grabbed my hand and said something about it being okay.

My mother used to quote “Feel the Fear and Do it Anyway”, by Susan Jeffers. She died 11 years before my daughter was born and I never truly understood what she was quoting until then. We felt the fear and we put on our grownup pants and moved forward, each action at a time.

The next few months passed and we learned a lot about what it took to keep moving when the world seemed like it was falling apart. Thankfully my daughter survived her 2.5 years of chemo and we kept up with all of our crazy activities. We were often asked “how we did it”, by friends and family – and the truthful answer was “we had no choice”.

 Edan Gelt Feel the Fear

Looking back, we did have a choice. We chose to live and here are some basic tips from our journey:


Run, don’t walk. Remove yourself from situations and people that cause conflict. Life deals us enough stress without being sucked in by energy vampires. Energy vampires believe their happiness comes from your lack there of. If you want to succeed in life, do the best you can to rid your world of these people. Usually taking a break from negative people and situations will give you perspective. Get rid of the drama.


Make a list. On one side, right down what you need to get done now and on the other side, what you need to get done long term. Don’t get distracted by stuff not on the list, or stuff that doesn’t require immediate attention. I used a journal and a white board to keep me on task.

Edan Gelt’s Marketing as a Game of Chess


Have a routine that doesn’t suck the life out of you. Include family time, a workout and a time for self-reflection. The busiest person doesn’t mean the happiest person. Schedule the simple stuff, like reading with your kids, a date night with your partner or even a nap. This way you give the people who matter most the same attention as you give menial chores or office work.


On an airplane, they always say “put the breathing mask on yourself before assisting others”. What is the importance of this? If you are helping someone else breathe before you’ve helped yourself, it is likely you could pass out trying to help and wind up being no good to anyone. Get some rest, take a shower, exercise, pamper yourself. When you are taken care of, you have more to offer the world. Besides, you just feel better about yourself when you approach the day.


This is not an assignment but an outlet. It’s a way to release your emotions when it is 2am and the never-ending to-do list is flashing like a neon sign. Make a practice of writing just a bit each day and journaling when you need to. Write about things you experience – it could be aggravating situations, things that made you laugh, achievements you are proud of – whatever it is that comes to mind. This is your private place so go for it.


Interesting that these two are combined? I’m awful at clearing my mind which likely means I need some yoga or meditative practice ASAP. However, when I just can’t get to yoga (my effort is poor) or get myself to sit still long enough to meditate, I read. I read something that is entertaining. It takes me to another place and lets me escape my mind long enough to reset it. Reading is my escape from my racing mind.


This is huge. It’s not fun to be the smartest or happiest person in the room. Find a group you can learn from. For me, it was moms whose kids survived cancer or women who made it big in their career. I work on surrounding myself with people I can learn from, people who inspire me; people who inspire me to be better.

What do you do to keep moving forward when life gets hard?

By: Edan Gelt, MBA, CMD
Marketing Strategist, Child-life Volunteer, Change Agent


Basics of Search Engine Optimization

PPC, SEO, ORM, SMM? What are they and what do they do? I’ve often been on the other side of the table as a client being handed hefty reports filled with stats and concepts that just don’t make sense. The graphs show me positive and my sales are negative or vice-versa. I’ve also been lead to believe advertising efforts aren’t effective without these fancy acronym strategies in my toolbox.

If you’re like me, relax. It’s okay. Traditional advertising still works but having an EFFECTIVE digital presence is a must in today’s environment. Start slowly and do it right – understand what you are doing and what you are paying for before you sign up for it all.


PPC = Pay Per Click
SEO = Search Engine Optimization
ORM = Online Reputation Management


I’ll start with SEO as it is a key foundation to building a relevant website. After all, without a good website, PPC, ORM and SMM efforts may be fruitless.

Search engine optimization (SEO) is one of the areas of website development that improves the ranking by search engines like Google, Bing and Yahoo in organic search results. Search Engine Optimization (SEO) relates to visible content on your website which will appear in search engine results.

If a site appears at a higher and more frequent rate in the search results list, the higher number of visitors your website should attract. These visitors likewise may be turned into customers.

SEO covers different types of search that include local information, imagery, shopping, video content, news and more.

Edan Gelt

SEO strategy is understanding how search engines work and developing the exact keywords or terms your target group is searching for, what platform they are using and how to develop content to meet consumer demand.

Optimizing a website includes activities such as editing the content of the website to increase the relevance of searches, backlinks to relevant sites, inbound links on social, removal of indexing barriers, etc.

Basic Ways to Optimize Your Web Contents

Widely recognized as SEO, or Search Engine Optimization, the principles of optimizing web content is continually changing as mobile behavior, social media and search engine algorithms continue to evolve. Here are some tips to optimize your web content to engage, inform, and share information and content with your target audience.

Learn About “Real Time” User Behavior

Before even writing your website content, know your target group. Learn about what their interests are, what platforms they are using to search, what information they are searching for. Monitor Reddit, Facebook, Linked-in, and other social sites to come up with compelling articles and web content to drive social shares and gain influential coverage.

Improve the Format

Improving the format of your web content is also a good optimization tactic. Make use of formatting such as bold, bullet points, italics, short headlines and subheadings, and so on. This will make it possible for your audience to be able to read the page easily and find what they are looking for but at the same time, help enhance SEO.

Headlines should be clear, brief and approximately 70 characters long. Encourage your target audience to click the headline, read the content, engage and share the news.

Even though this may only be one of the factors which determine the visibility of your web content, headlines and subheadings are often the deciding factor if a reader is going to click through to your story or not. Make use of the headline and sub-headings to strengthen the relevance and theme of your story. This will improve the interest of your viewers, as well as the open rates. Make sure the content supports the headline to prevent bounces.

DO NOT include text in pictures formats. If you have a promotion or something that is important, formats such as .jpg or .pdfs are often not recognized by the search engines and won’t be discovered in search (ie…Text embedded in MEMES).

Edan Gelt Chicago Business

Use Natural Links

Natural links are links to your content from other sites. They are often earned and not solicited. The links are often regarded as natural or native since the third-party sites are only linking to your articles and web content because they find it interesting and useful. Using natural links of your own content within your web content will also help enhance your site while at the same time provide the reader with additional relevant information. This will drive more traffic to your website.

Include Multimedia

Including multimedia such as pictures, videos, etc. is also a good way of optimizing your web content. You can insert your company logo for branding, as well as embed photos. You can also include graphics, charts, and video links. Rather than describing the news you are passing across in words, showing what you are writing about in graphs, pictures, sound & motion, is a wonderful idea.

Make Use of the Algorithms

Search engine algorithms are vital to effective digital web content. Algorithms make use of mathematical equations in determining the relevance of your story to a particular search. The goal of the algorithm is to be able to match the right content with the specific requirement of the individual performing the search. This may be best left to an SEO expert as I’m still trying to get a grasp on google-bots (this is even out of my league).

By following all the tips mentioned above, you will be improving the chances of your articles and web contents ranking higher in Google or other search engines.

The above tips lay the foundation of what SEO is and how to start optimizing your own website or content. For more information about SEO, feel free to contact me directly through Linkedin at :  https://www.linkedin.com/in/edan-joy-gelt/

By: Edan Joy Gelt, CMD, MBA