5 Reasons Network Marketing May Be the Perfect Business Model

network-marketing

Low Start-Up Cost – Whether you earn a top executive income working for a corporation or you are a stay-at-home parent, the initial expense to get up and running fits almost anyone’s budget. This is one of the biggest reasons the industry has grown exponentially over the last 10 years. As more and more people lose their jobs, they are turning to Network Marketing to get back on their feet. With no overhead, no office space to lease, no employees to hire and a tiny start-up cost, it is a no-brainer.

Flexible Lifestyle – Since you are the boss, you get to choose when and how long you work. Having the ability to work around your personal life is so attractive; especially to those who are very busy. You can start building your business by squeezing in just a couple hours a day. Whether it’s early in the morning, after lunch or the middle of the night it doesn’t matter. You can build a business at any time of the day.

Leverage – The key to generating a large income is leveraging off the efforts of others. By training others to do exactly what you do successfully, you can not only earn off of their efforts, but off the efforts of those they train as well. This creates exponential growth in your business, which in turn creates exponential growth in your paycheck and in your free time. Leverage makes your business grows whether you are working or not. This means you are no longer trading time for money, but instead investing time that pays you over and over again.

Time Freedom – The older you get, the more you realize that time is your most valuable asset. If done correctly, Network Marketing gives you the ability to take control of your time and use it as you wish. This, again, is achieved by using leverage. The bigger you build your distribution network, the less you have to work. Not a bad deal.

Financial Freedom – The number one reason people get involved in the Network Marketing industry is so they don’t have to live paycheck to paycheck anymore. Your income potential is virtually unlimited. You get to decide how much you want to earn, and with the power of leverage, your profits will grow like crazy. Just as you earn more time through leverage, you can create an ever-growing income that gets bigger on its own.

Article Source: http://EzineArticles.com/6910622

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The Fitness Industry Business Model

At the beginning of 2017, I launched a social experiment, branding myself as a fitness mom and started a blog at http://www.edanjoygelt.com. My brand wasn’t far from the truth – I’ve religiously worked out for decades and fitness has always been a part of my life, I just wasn’t an expert athlete. At the start of my experiment, my goal was to understand the impact of social media and obviously reap the benefits from the exercise but what I also gained was a lesson in the marketing and psychology of fitness.

A marketing strategist to the core, I was excited by what I learned and couldn’t wait to share.

Profit Model

It’s well known that the strategy behind the lucrative fitness business includes a monthly membership fee and attendance. The more people that sign up + the more people that don’t show-up = the more money the club makes.

This strategy has allowed many basic and full-service clubs to enter the market at varying costs and still be wildly profitable. Clubs may offer bare bones equipment with long hours or great classes and equipment with an assortment of amenities.

Each club prices themselves low enough and provides sufficient value that members don’t find it worthwhile to cancel when they stop showing to exercise. Basic gyms to locations with more amenities range from $10 per month to $90.

SEXperience

Enter the premium fitness experience; these clubs offer fitness to the “who’s who” of society (or those who want to be seen as such). Just belonging to these types of clubs makes the members feel fitter and sexier without evening taking their first class. The shear elegance and notoriety associated with membership demands a higher membership fee and delivers more amenities, better quality trainers and ancillary benefits such as fancy child care, pools with slides, etc.

These clubs offer exclusivity with a member tag of $90 – $200 per month.

Down, Dirty & Real

These are the mom-and-pop shops dedicated to fitness for whatever reason they hold dear (maybe they were a boxer, dancer, yogi) and want to share their experience and train others. They are typically located in commercial business districts where the rents are low and the space is plenty.

Value is in the trainers, owners and sense of community among students. These clubs/studios are about the sense of convergence and if done right, they are profitable, mostly affordable and targeted toward one area of expertise like CrossFit, Yoga, Boot Camps, etc. If they can excel in marketing, these business models survive and thrive based on reputation and referrals.

Memberships, class packages or drop in rates – or a combination there-of are offered. Prices average about $60 – $100 per month or about $15 a class.

Designer Duds

Newer to the market: designer duds. In the fashion world – designer duds are the hottest and trendiest gear. In fitness, these are the “popular kids” on the block and include chains like SoulCycle, Orange Theory, CorePower, Pure Barre, etc.

These are AMAZING CONCEPTS, don’t get the “dud” part wrong but there is something to that too. The clubs/studios are genetically engineered and optimized to mix the physical and mental component with SEXperience. Hyper-focused clubs such as these make fitness sexy, chic and popular. Each fitness experience is spun from a corporate web, which has spent mega bucks perfecting climate, fitness routine, music (even volume), and ambiance.

I call them designer duds for 2 reasons, one – they are super trendy and pricey, second – like fashion, they will likely over-franchise, lose authenticity in time and eventually fizzle (think True Religion Jeans) and live up to the “dud”. After all, how many years can you spin in a dark room without getting the itch to do something else?

I still haven’t figured out the lifecycle for designer duds but I don’t see them having a long-term foothold in the market. Memberships are priced from $150 – $200 a month, or $20 – $40 per class.

Future of Fashion Fitness

As more Designer Duds enter the market, the full-service SEXperience clubs are stepping up their game. They are changing their class offerings by emulating designer duds, offering smaller group training classes and enhancing private areas to provide a more intimate training experience.

It will be interesting to see what will survive and thrive and what will sizzle out in the next 5-years.

Welcome to the market Lock & Roll Organizer!

Edan Gelt

One of the greatest joys about my role as a Marketing Consultant is that I get to work on several projects and see amazing ideas bloom from concept to rollout.

The latest project is Lock & Roll Organizer. The idea was born sometime before 2012 in Mark Tavolino’s garage. A builder by trade and an organization guru by nature, Mark built a unique organization system for gardening tools, golfing gear and his kid’s toys. The organizer is similar to a Lego system that locks together without tools and can be configured and customized based on consumer needs. A video about the project can be seen here https://vimeo.com/207562365.

I was invited to join Lock & Roll Organizer’s brainstorming team in 2012. At that stage, Mark had a wooden prototype and was raising funds, while determining how to position the product in the marketplace. The first thing I admired about Mark was his candor and his ability to recognize what he could and could not do. He was good at surrounding himself with experts in their field and stood firm in his belief in the product’s success, his ability to bring it to market and delivering a quality American-made product worldwide.

Marketing Consultant Edan Gelt

Fast forward to 2017 and Mark has produced several plastic prototypes, developed marketing and packaging, raised funds and is having the product tooled. He is now in the process of negotiating with distributors and retailers. The Lock & Roll Organizer will hit the market in August this year.

I attended the Hardware Show with Lock & Roll Organizer this past week and am excited to see Mark’s dream become a reality. Bed Bath & Beyond, The Container Store, Amazon and Ace all showed interest in the product and will be following up in the next few weeks.

Look for Lock & Roll Organizer in stores near you or visit their website to pre-order at www.lockandrollorganizer.com.

By: Edan Gelt
Marketing Strategist

Originally published at www.edangelt.com.

The Importance of Community Relations for Business

Community Relations is the driving soul of an organization – it is not an afterthought or reactive endeavor but a strategic undertaking for all companies, big or small.

When a business commits to community relations as part of its core business strategy, it helps attract and retain top employees, positions itself positively among customers and improves market and brand position.

Positive, proactive connections to the community can translate into a boost to the bottom line.

Here are 10 steps to Community Relations best practices:

1) Create a written vision statement, which acknowledges the importance of community issues, and the direct relationship they have on your company’s future success.

2) Mainstream this vision statement as foundation throughout the organization.

Edan Gelt Chicago Business

3) The business leader, boss or CEO must continually communicate and act on the company’s commitment through emails, presentations, websites and collateral to employees and also take a personal leadership role in the community.

4) The relationship-building activities, community programs, charitable benefits and plans must be uniquely tailored to the company. Focus on the company’s goals; unique products, services and core competencies; and the access to resources, such as money, people, products and services.

5) The vision statement and the organizational strategy must become a key part of the business culture. This means a commitment beyond words, one that is actually used to guide business decisions.

6) The business should create a structure to allow for the implementation, including ways to involve a cross section of managers and employees in the plan – like a matching program.

7) The company must allocate resources, including naming a senior-level community relations director or a person in charge of the endeavor, to implement the strategy and community relations must become the responsibility of the entire management team and not just the community relations staff.

8) The business must establish policies and procedures for implementing the strategy. Volunteering should be rewarded in some way.

9) Training activities should be established to make sure the community relations strategies are implemented regularly.

10) Evaluate internal audits to monitor the strategy and its progress.

Community Relations

Community relations projects can be as simple as matching funds donated to charitable organizations or as complex as setting up your own organization for a cause.

Businesses can start simple by inviting a charity to set up a giving tree for the holiday season. Another simple start is donate a percentage of sales from a certain product towards a community or charitable organization it chooses.

Inform the community of what your plans are, as a business you have social influence to make a difference and your efforts will be rewarded.

Written by:
Edan Gelt, CMD, MBA
Marketing Strategist and Child Life Volunteer

Edan Gelt is an award-winning, innovative, energetic, highly creative and consumer-centric marketing leader with successful results in increasing sales and traffic.

Her experience includes business-to-business and consumer marketing, advertising, media-buying, branding, e-marketing, public and community relations, strategy creation/implementation, budgeting, direct marketing, grand openings, trade shows, grass-roots marketing initiatives and special event planning.

Presentation or Content: What is more important?

A marketer for more than two decades, Edan Gelt has often debated with colleagues and clients about which is more important, presentation or content. This argument has covered everything from RFPs and presentations to marketing campaigns and website development. On one hand, you want to present the importance of your concept but on the other hand, a ton of data does not entice someone to consider you.

Decisions

The best way to describe the presentation and content is to relate it to the way children make choices.

It’s a holiday, you offer two equally sized packages to your child and tell him/her to choose one to open. One of the packages is wrapped in sparkly paper with a beautiful bow – the other a brown beat up, raggedy box.

In the brown box sits a brand new iPad, the other sparkly package contains a blank old notebook of the same weight. The child doesn’t know what each box contains. Which box will be chosen?

Plan Ahead

Before you create your presentation, RFP, website, etc. – know your target audience. According to Edan Gelt, if you don’t know your audience, you won’t know how to engage them. For example, my son would want something wrapped in blue where my daughter would immediately go for the sparkly wrapping.

Are you presenting your ideas to clients, business partners, or colleagues? Do you want to encourage, inspire, or persuade them to take action? Knowing your audience and your goals will help you craft your content and presentation. What package do they want to open and what do they expect to find?

Edan Gelt

Content with a Kick

This involves gathering data and supporting information about your content and including visuals to make your message clear. Consider what your audience needs to remember after you deliver your message. Begin by removing all the information that isn’t important or may be confusing.Then add color, pictures, metaphors, examples or whatever it takes to make the content visually appealing and relatable

Designer Delivery

If you are emailing an RFP or delivering a speech – connecting with your audience doesn’t just depend on the presentation itself. The delivery is just as important – the introductory email, the passion that shines through when you talk, or the platform you use to introduce a new product.

If you are emailing your RFP, relate to the person you are emailing. Learn about them or their business and express interest before adding the “attached, please find”.

If you are giving a speech, be dynamic, use body language and facial expressions to engross the crowd – show the passion behind the product.

If you’re promoting a website through an online platform – engage with the audience with information they find relevant that relates to your website.

Using snail mail? Consider packaging that entices the recipient to open the package.

Conclusion

While many business professionals prioritize content, the presentation should never be neglected in lieu of great information. You may have the most relevant and groundbreaking information or product of all time, but an uninteresting delivery will bore your audience or may never reach them.

According to Edan Gelt, a fancy package or dynamic presentation might dazzle the audience but will achieve nothing if your content is lacking. This only proves that presentation and content are equally important to a successful end result.

Originally published at http://www.allperfectstories.com/author/edangelt/

Marketing as a Game of Chess

Edan Gelt

What is marketing strategy and what do strategists do? I feel like I’ve answered this question so many ways but defining it through the game of Chess is my ultimate favorite.

Marketing is the act of taking a look at your business from a 500-foot level. In comparison to Chess, the board is your marketplace (or your business) depending on how you want to play, and the goal is to either capture your clients or maybe it’s to remove your competitors (depending on your 500-ft view).

So how is Chess like Marketing Strategy?

Goal: Checkmate an opponent’s king

Strategy: I’ll open with “X strategy of opening moves” and attempt to control the middle of the board. Protect my king.

Tactics: I will move my knight here to respond to you moving your pawn.

Do Opponents Moves Change Strategy?

Like Chess, even with the ultimate strategic plan, you can’t always control your opponent’s moves so your strategy needs to be nimble enough to account for the unexpected.

Referring to the above example, I’ve created a mock client. Assuming, I am the owner of my own football stadium (don’t I wish) and I’ve set my goal, objective, strategies and tactics as below:

Goal: Increase NOI

Objective*: Increase attendance and food sales

Strategy: Offer promotional prices for pre-season buyers

Incorporate a ticket/food combo plan

Tactics: Send email newsletter to attendees of last seasons games

Create social media ad for my target audience (research zip codes of prior attendees to establish list)

Create special offer of ticket/food and send out postcards to existing attendee database to upgrade ticket to combo

Place media on X,X,X radio stations promoting pre-season prices and food combo.

Buy bus backs and billboards in markets whose demos match fans.

Looking at the above – the marketer creates strategies and tactics that match the goal of the company (increase NOI) and coordinates the mediums and professionals that will go into making the plan a success.

Going back to the game of chess, imagine the plan is in the implementation stage and the weather has been rainier and cooler than expected leading up to pre-season. Ticket sales aren’t moving. Food sales are no longer important – it’s time to change the strategy and tactics.

Move queen, reevaluate strategy and adjust the tactical plan.

Goal: Increase NOI

Objective*: Increase attendance and ancillary gear sales

Strategy: Offer promotional prices for pre-season buyers

Incorporate a ticket/gear combo plan

Offer rain or snow gear with ticket prices (branded umbrellas, rain sticks, hats, gloves, etc)

Tactics: Send email newsletter to attendees of last season’s games

Create social media ad for my target audience (research zip codes of prior attendees to establish list)

Create special offer of ticket/gear and send out postcards to existing attendee database to upgrade ticket to combo

Place media on X,X,X radio stations promoting pre-season prices and gear combo.

Buy bus backs and billboards in markets which demos match fans.

Once you have your marketplace set up and you enter it, time to play!

Marketing Directors/Strategists:“What is your Role?”

Edan Gelt - Marketing

I remember the first time I told a friend I was going to school to become a “marketer” (over 20 years ago). I was asked if I was going to “hand out flyers”. Yep, that’s me; I’m the flyer distributor. I went off to get my BS in marketing and economics and later my MBA. Even as I progressed throughout my career, people were confused about what I actually did. Employers and clients rewarded me for a job well done when NOI was up but truly had no clue of what I did to get it there. Even after a decade in my last job, I was still occasionally asked to sit at my computer and design a flyer. “Um, I’m not an artist, sorry!”

There is a vast misunderstanding of what marketing is. Some people think marketing = sales, others think marketing = advertising, and my favorite, marketing = graphic design. No.

Well, yes and no.

No wonder it is so confusing, just look at the general definitions of marketing!

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” — American Marketing Association
“Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.” — Peter Drucker
“Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.” — Wikipedia

Graphic design, web development, creative writing and even flyer distribution, are tactical elements of an overall marketing strategy. The sales role is a completely different discipline, though sales and marketing quite often work together (or they should).

My current client was disappointed that I wasn’t going to drive to businesses 30-miles away to pitch the company’s services. She didn’t understand marketing strategy implementation was not a sale and didn’t include knocking doors and selling services.

I’ve struggled for years to explain what marketers really do and finally came up with an analogy that makes sense or at least can be digested by non-marketers.

Edan Gelt

Marketing Strategist to Business = General Contractor to Home Building

Imagine you are building a house and you hire a General Contractor. The GC plans the creation of the house with your input and then coordinates construction by first hiring an architect, then a plumber, carpenter, electrician, tuck-pointing company, etc. Now, compare this: a Marketer develops strategy, creates the campaign and then hires an ad agency, PR agency, designer, copywriter, or other professional consultants/agencies to implement the strategy.

The GC may be proficient in some of the areas required to build the home like carpentry, architecture or plumbing or maybe not. Similarly, your Marketing Strategist may be proficient in copywriting, research, analysis, media buying or design. This does not, however, mean the contractor or strategist is hired to do these specific tasks. It is the job of the strategist or contractor to manage these tasks, not perform them personally unless negotiated otherwise.

Unlike GC’s, marketers are often expected to complete all the tasks (tactics) to achieve the marketing strategy. If you put this into GC terms, imagine a general contractor that first has to serve as an architect, draw up the home plans, purchase and haul all the materials to the job site, frame the house, run electrical, rough plumbing, install and tape drywall and tuck-point. When complete, the GC would then inspect your home for mistakes. This process would not only be slow, it would be inefficient and likely riddled with mistakes.

Putting this into the perspective of marketing, that is exactly what many employers and clients expect from their marketing directors or strategists: create the strategic plan, write the copy of the promotions, edit, scour Shutterstock for an image, design the ad, buy the media, haul printed material to the fulfillment house, program e-blasts, create and purchase ad words, host events, set up tables, greet and sell services and analyze the results.

Whew, I’m exhausted even thinking about it all; yet, been there, done that! This type of expectation is what often gives marketers and strategists a bad rap, just like the GC, the project doesn’t end well in this type of scenario.

Edan Gelt - Zalmen Pollak

Scope & Education

As I move on in my career, I spend a lot of time talking about this topic because I’ve often struggled to explain the role and value of a marketing strategist, even after 20 years in the profession.

As marketers, it is our job to educate our employers and clients about what it is we do and set a defined scope of work before the project begins.

In regards to my client’s request for me to cold call business and knock on doors, I respectfully declined the fun opportunity of playing the salesman. This was the first time I used my general contractor analysis and surprisingly got buy-in by the client. Although disappointed that marketing strategists are not sales people, I was able to move forward and focus on creating strategic marketing programs versus knocking doors.

By: EdanGelt, MBA, CMD

With more than 20 years of diverse marketing experience, EdanGelt has an extensive capability in diverse marketing mediums across various industries, offering insight on marketing strategy, research, public relations, advertising, special events, social media, direct marketing, branding and more.

Edan holds a Bachelor of Science degree in Marketing from Elmhurst College and an Executive MBA degree from the University of Illinois.

For more information visit www.edangelt.com or https://www.linkedin.com/in/edan-joy-gelt/.

Originally Published at http://www.allperfectstories.com/author/edangelt/.