5 Reasons Network Marketing May Be the Perfect Business Model

network-marketing

Low Start-Up Cost – Whether you earn a top executive income working for a corporation or you are a stay-at-home parent, the initial expense to get up and running fits almost anyone’s budget. This is one of the biggest reasons the industry has grown exponentially over the last 10 years. As more and more people lose their jobs, they are turning to Network Marketing to get back on their feet. With no overhead, no office space to lease, no employees to hire and a tiny start-up cost, it is a no-brainer.

Flexible Lifestyle – Since you are the boss, you get to choose when and how long you work. Having the ability to work around your personal life is so attractive; especially to those who are very busy. You can start building your business by squeezing in just a couple hours a day. Whether it’s early in the morning, after lunch or the middle of the night it doesn’t matter. You can build a business at any time of the day.

Leverage – The key to generating a large income is leveraging off the efforts of others. By training others to do exactly what you do successfully, you can not only earn off of their efforts, but off the efforts of those they train as well. This creates exponential growth in your business, which in turn creates exponential growth in your paycheck and in your free time. Leverage makes your business grows whether you are working or not. This means you are no longer trading time for money, but instead investing time that pays you over and over again.

Time Freedom – The older you get, the more you realize that time is your most valuable asset. If done correctly, Network Marketing gives you the ability to take control of your time and use it as you wish. This, again, is achieved by using leverage. The bigger you build your distribution network, the less you have to work. Not a bad deal.

Financial Freedom – The number one reason people get involved in the Network Marketing industry is so they don’t have to live paycheck to paycheck anymore. Your income potential is virtually unlimited. You get to decide how much you want to earn, and with the power of leverage, your profits will grow like crazy. Just as you earn more time through leverage, you can create an ever-growing income that gets bigger on its own.

Article Source: http://EzineArticles.com/6910622

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The Fitness Industry Business Model

At the beginning of 2017, I launched a social experiment, branding myself as a fitness mom and started a blog at http://www.edanjoygelt.com. My brand wasn’t far from the truth – I’ve religiously worked out for decades and fitness has always been a part of my life, I just wasn’t an expert athlete. At the start of my experiment, my goal was to understand the impact of social media and obviously reap the benefits from the exercise but what I also gained was a lesson in the marketing and psychology of fitness.

A marketing strategist to the core, I was excited by what I learned and couldn’t wait to share.

Profit Model

It’s well known that the strategy behind the lucrative fitness business includes a monthly membership fee and attendance. The more people that sign up + the more people that don’t show-up = the more money the club makes.

This strategy has allowed many basic and full-service clubs to enter the market at varying costs and still be wildly profitable. Clubs may offer bare bones equipment with long hours or great classes and equipment with an assortment of amenities.

Each club prices themselves low enough and provides sufficient value that members don’t find it worthwhile to cancel when they stop showing to exercise. Basic gyms to locations with more amenities range from $10 per month to $90.

SEXperience

Enter the premium fitness experience; these clubs offer fitness to the “who’s who” of society (or those who want to be seen as such). Just belonging to these types of clubs makes the members feel fitter and sexier without evening taking their first class. The shear elegance and notoriety associated with membership demands a higher membership fee and delivers more amenities, better quality trainers and ancillary benefits such as fancy child care, pools with slides, etc.

These clubs offer exclusivity with a member tag of $90 – $200 per month.

Down, Dirty & Real

These are the mom-and-pop shops dedicated to fitness for whatever reason they hold dear (maybe they were a boxer, dancer, yogi) and want to share their experience and train others. They are typically located in commercial business districts where the rents are low and the space is plenty.

Value is in the trainers, owners and sense of community among students. These clubs/studios are about the sense of convergence and if done right, they are profitable, mostly affordable and targeted toward one area of expertise like CrossFit, Yoga, Boot Camps, etc. If they can excel in marketing, these business models survive and thrive based on reputation and referrals.

Memberships, class packages or drop in rates – or a combination there-of are offered. Prices average about $60 – $100 per month or about $15 a class.

Designer Duds

Newer to the market: designer duds. In the fashion world – designer duds are the hottest and trendiest gear. In fitness, these are the “popular kids” on the block and include chains like SoulCycle, Orange Theory, CorePower, Pure Barre, etc.

These are AMAZING CONCEPTS, don’t get the “dud” part wrong but there is something to that too. The clubs/studios are genetically engineered and optimized to mix the physical and mental component with SEXperience. Hyper-focused clubs such as these make fitness sexy, chic and popular. Each fitness experience is spun from a corporate web, which has spent mega bucks perfecting climate, fitness routine, music (even volume), and ambiance.

I call them designer duds for 2 reasons, one – they are super trendy and pricey, second – like fashion, they will likely over-franchise, lose authenticity in time and eventually fizzle (think True Religion Jeans) and live up to the “dud”. After all, how many years can you spin in a dark room without getting the itch to do something else?

I still haven’t figured out the lifecycle for designer duds but I don’t see them having a long-term foothold in the market. Memberships are priced from $150 – $200 a month, or $20 – $40 per class.

Future of Fashion Fitness

As more Designer Duds enter the market, the full-service SEXperience clubs are stepping up their game. They are changing their class offerings by emulating designer duds, offering smaller group training classes and enhancing private areas to provide a more intimate training experience.

It will be interesting to see what will survive and thrive and what will sizzle out in the next 5-years.

Push Vs. Pull Marketing

Push vs Pull Marketing

I am amazed that even in 2017, local businesses still place expensive, relatively untargeted radio and newspaper ads for their push marketing strategies.  Don’t get me wrong, I haven’t gone fully to the dark side of digital for push I still believe in direct mail and use it often but the world has changed and reaching consumers has changed as well.  The advantage of digital is reaching the target market with both a push/pull strategy

To understand what works best for business – it’s important to understand what push and pull marketing is and how to use them.

Push Marketing

Push marketing is a promotional strategy that businesses use to get their message in front of potential customers. Just think of the pop-up ad for a local gym as you are scrolling through your favorite fashion article – it’s “pushing” the content at you.

Advertising on relevant websites with banner ads, sponsored bloggers, Social Media ads, and TV advertising are all great channels for businesses that want to get their product known. Receiving a customized mailer for furniture after searching or getting emails from Groupon are all forms of more targeted push marketing.

Push marketing can be very efficient when executed properly but also expensive.

Pull Marketing

Pull marketing, on the other hand, takes the opposite approach. The goal of pull marketing is to get the customers to come to you, hence the term pull, where marketers are attempting to pull customers in.

Today’s consumer is an avid online researcher. They read reviews, conduct keyword searches and asks online social friends for suggestions. Pull Marketing gives businesses an opportunity to attract the consumer wanting answers your business can provide. When a prospect finds reviews, white papers or a blog about a topic they want to know more about, that is pull marketing.

One example includes the marketing of children’s toys. In the first stage, the company advertises the product. Next, the children and parents see the advertisement and want to purchase the toy. As demand increases, retailers begin scrambling trying to stock the product in their stores. All the while, the company has successfully pulled customers to them.  A great example was the launch of Tickle-Me-Elmo but mre recently, Hatchimals.

Service industry companies use pull marketing to generate interest in new services or to create positive feedback about the company. If a massage clinic, for example, wanted to increase its business, it could use social media sites to encourage their customers to share information about the clinic with their friends. People are much more likely to buy a product or visit a business on the recommendation of a friend. Through social networking, the massage clinic can rely on some of its existing customers to “advertise” for the clinic through recommendations.

So which is Best, Push or Pull?

It depends on the goal of the company, where it is in its lifecycle.  Often a Push Strategy to launch and a Pull to reinforce is the best bet for business owners.

With more than 20 years of diverse marketing experience, including more than a decade at Harlem Irving, Edan Gelt has extensive capability in diverse marketing mediums across various industries, offering insight on marketing strategy, research, public relations, advertising, special events, social media, direct marketing, branding and more.

Edan holds a Bachelor of Science degree in Marketing from Elmhurst College and an Executive MBA degree from the University of Illinois.

For more information visit www.edangelt.com

 or https://www.linkedin.com/in/edan-joy-gelt/

Marketing in Unfamiliar Markets

So a marketer for years, my main focus has always been on the good old Chicagoland area.  Recently, I welcomed a client which hosts events nationwide; in areas I’ve never even visited.

Most of the events were repeats so there was a trail of what made up the primary demo – emails, zip codes, income and how attendees heard about the event; but what about new events in entirely new markets?

Understanding what marketing mediums have worked in other markets for similar events, I approached the new area with the same strategy basics, however, finding the most value in each new outlet was challenging.  My first goal was direct mail and mass distribution magazines, so I searched all direct magazine/mail suppliers in the area.  After receiving media kits from several companies, I sifted through the marketing publications looking for similar businesses.  Then I picked up the phone and called the businesses one by one to ask for opinions.  It was a very long day.

Business owner after business owner rated the publication I was calling about and told me how they rated the return. They also referred me to other sources and even introduced me to other companies in the area that might make good media partners for the event.

Marketing By Edan Gelt
Marketing By Edan Gelt

It was a tedious process, but outside of living in the area, this was the best approach to understand what publications reached my demographic.  I also learned a lot about the demographic.  For most businesses, a trade area really isn’t a circle but instead, an amoeba.

From my calls to the businesses, I learned more about exactly what zips to hit so I could create a valuable digital and mail campaign.  Instead of going in blind, I was educated and confident before writing recommending a media plan.

The event campaign was a success and the client was able to get more than 1 million impressions for a substantially lower CPM than budgeted. We created valuable long-term partnerships for the event and created a viable and sustainable campaign.

Even in the US, the culture in each market varies and what works in one state or even city, may not work in the other.  My advice, roll up your sleeves and start making calls – understand where you’re going and how to make a splash.

By:  Edan Gelt, MBA, CMD

With more than 20 years of diverse marketing experience, including more than a decade at Harlem Irving, Edan Gelt has an extensive capability in diverse marketing mediums across various industries, offering insight on marketing strategy, research, public relations, advertising, special events, social media, direct marketing, branding and more.

Edan holds a Bachelor of Science degree in Marketing from Elmhurst College and an Executive MBA degree from the University of Illinois.

For more information visit www.edangelt.com,

or https://www.linkedin.com/in/edan-joy-gelt/

What is Retargeting and How Does It Work?

Have you ever looked for something online to later find the thing you were looking for following you everywhere on the web?  I remember the first time this happened to me, I thought it was a coincidence or maybe a “sign” that I really should purchase that skirt, those cool shoes or take my kids to that cool new play zone.

The ads weren’t a coincidence but instead, directed directly at me based on my Internet activity.  The process is called Retargeting and it is one of the more effective digital advertising channels.

How Retartegeting Works

A small piece of code (also called a pixel) is inserted in a web page, landing page, or email.  The user does not see the code but the cookie-based, java-script technology secretly follows the user around the internet and serves up ads based on behavior.

The most unique aspect is that the code can be delivered based on the buyer’s behavior.  If a potential customer visits your site, loaded up a basket and didn’t check out, the item(s) can follow the customer around.  Or if the potential customer just looked at an item on your site, you can still serve up ads.  The code is customizable based on consumer behavior.

Retargeting Ads Edan Gelt
Retargeting Ads Edan Gelt

Retargeting is extremely effective because it serves up targeted ads to a market that has already shown interest in your product or service.  This makes retargeting ads more effective than other digital channels based solely on demographics.

Interested in creating a retargeting campaign?  Reach out on Linkedin.

By:  Edan Gelt, MBA, CMD

With more than 20 years of diverse marketing experience, including more than a decade at Harlem Irving, Edan Gelt has an extensive capability in diverse marketing mediums across various industries, offering insight on marketing strategy, research, public relations, advertising, special events, social media, direct marketing, branding and more.

Edan Gelt holds a Bachelor of Science degree in Marketing from Elmhurst College and an Executive MBA degree from the University of Illinois.

Welcome to the market Lock & Roll Organizer!

Edan Gelt

One of the greatest joys about my role as a Marketing Consultant is that I get to work on several projects and see amazing ideas bloom from concept to rollout.

The latest project is Lock & Roll Organizer. The idea was born sometime before 2012 in Mark Tavolino’s garage. A builder by trade and an organization guru by nature, Mark built a unique organization system for gardening tools, golfing gear and his kid’s toys. The organizer is similar to a Lego system that locks together without tools and can be configured and customized based on consumer needs. A video about the project can be seen here https://vimeo.com/207562365.

I was invited to join Lock & Roll Organizer’s brainstorming team in 2012. At that stage, Mark had a wooden prototype and was raising funds, while determining how to position the product in the marketplace. The first thing I admired about Mark was his candor and his ability to recognize what he could and could not do. He was good at surrounding himself with experts in their field and stood firm in his belief in the product’s success, his ability to bring it to market and delivering a quality American-made product worldwide.

Marketing Consultant Edan Gelt

Fast forward to 2017 and Mark has produced several plastic prototypes, developed marketing and packaging, raised funds and is having the product tooled. He is now in the process of negotiating with distributors and retailers. The Lock & Roll Organizer will hit the market in August this year.

I attended the Hardware Show with Lock & Roll Organizer this past week and am excited to see Mark’s dream become a reality. Bed Bath & Beyond, The Container Store, Amazon and Ace all showed interest in the product and will be following up in the next few weeks.

Look for Lock & Roll Organizer in stores near you or visit their website to pre-order at www.lockandrollorganizer.com.

By: Edan Gelt
Marketing Strategist

Originally published at www.edangelt.com.

The Importance of Community Relations for Business

Community Relations is the driving soul of an organization – it is not an afterthought or reactive endeavor but a strategic undertaking for all companies, big or small.

When a business commits to community relations as part of its core business strategy, it helps attract and retain top employees, positions itself positively among customers and improves market and brand position.

Positive, proactive connections to the community can translate into a boost to the bottom line.

Here are 10 steps to Community Relations best practices:

1) Create a written vision statement, which acknowledges the importance of community issues, and the direct relationship they have on your company’s future success.

2) Mainstream this vision statement as foundation throughout the organization.

Edan Gelt Chicago Business

3) The business leader, boss or CEO must continually communicate and act on the company’s commitment through emails, presentations, websites and collateral to employees and also take a personal leadership role in the community.

4) The relationship-building activities, community programs, charitable benefits and plans must be uniquely tailored to the company. Focus on the company’s goals; unique products, services and core competencies; and the access to resources, such as money, people, products and services.

5) The vision statement and the organizational strategy must become a key part of the business culture. This means a commitment beyond words, one that is actually used to guide business decisions.

6) The business should create a structure to allow for the implementation, including ways to involve a cross section of managers and employees in the plan – like a matching program.

7) The company must allocate resources, including naming a senior-level community relations director or a person in charge of the endeavor, to implement the strategy and community relations must become the responsibility of the entire management team and not just the community relations staff.

8) The business must establish policies and procedures for implementing the strategy. Volunteering should be rewarded in some way.

9) Training activities should be established to make sure the community relations strategies are implemented regularly.

10) Evaluate internal audits to monitor the strategy and its progress.

Community Relations

Community relations projects can be as simple as matching funds donated to charitable organizations or as complex as setting up your own organization for a cause.

Businesses can start simple by inviting a charity to set up a giving tree for the holiday season. Another simple start is donate a percentage of sales from a certain product towards a community or charitable organization it chooses.

Inform the community of what your plans are, as a business you have social influence to make a difference and your efforts will be rewarded.

Written by:
Edan Gelt, CMD, MBA
Marketing Strategist and Child Life Volunteer

Edan Gelt is an award-winning, innovative, energetic, highly creative and consumer-centric marketing leader with successful results in increasing sales and traffic.

Her experience includes business-to-business and consumer marketing, advertising, media-buying, branding, e-marketing, public and community relations, strategy creation/implementation, budgeting, direct marketing, grand openings, trade shows, grass-roots marketing initiatives and special event planning.